Consumer Motivation And Concern Factors For Online Shopping In Turkey
Understanding consumer behaviour in online environments is the basic factor to build an effective consumer-retailer relationship structure. The purpose of this study is to explore the influences of different values and concerns affecting search and purchase intentions of consumers and to build an...
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| Format: | Article |
| Language: | English |
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Asian Academy of Management (AAM)
2012
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| Online Access: | http://eprints.usm.my/36578/ http://eprints.usm.my/36578/1/AAMJ_17.2.1.pdf |
| _version_ | 1848877949632118784 |
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| author | Ceren Topaloğlu, Ceren Topaloğlu |
| author_facet | Ceren Topaloğlu, Ceren Topaloğlu |
| author_sort | Ceren Topaloğlu, Ceren Topaloğlu |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Understanding consumer behaviour in online environments is the basic factor to build an
effective consumer-retailer relationship structure. The purpose of this study is to explore
the influences of different values and concerns affecting search and purchase intentions
of consumers and to build an integrated model, which could explain the purchase
intentions of consumers in Turkey, where the majority of the population is under the age
of 30. An integrated model of motivation and concern factors on the online shopping is
developed to test the causal effect variables. Current study points out that hedonic value
is a determinant of the consumer intention to search and purchase. Search intention has a
direct impact on purchase intention. Utilitarian value does not have a significant impact
on the search intention but it does have an important impact on the purchase intention.
From the concern factors perspective, security has a significant impact on both search
and purchase intentions, whereas there is no impact for privacy. |
| first_indexed | 2025-11-15T17:23:34Z |
| format | Article |
| id | usm-36578 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:23:34Z |
| publishDate | 2012 |
| publisher | Asian Academy of Management (AAM) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-365782017-09-18T08:38:22Z http://eprints.usm.my/36578/ Consumer Motivation And Concern Factors For Online Shopping In Turkey Ceren Topaloğlu, Ceren Topaloğlu HD28-70 Management. Industrial Management Understanding consumer behaviour in online environments is the basic factor to build an effective consumer-retailer relationship structure. The purpose of this study is to explore the influences of different values and concerns affecting search and purchase intentions of consumers and to build an integrated model, which could explain the purchase intentions of consumers in Turkey, where the majority of the population is under the age of 30. An integrated model of motivation and concern factors on the online shopping is developed to test the causal effect variables. Current study points out that hedonic value is a determinant of the consumer intention to search and purchase. Search intention has a direct impact on purchase intention. Utilitarian value does not have a significant impact on the search intention but it does have an important impact on the purchase intention. From the concern factors perspective, security has a significant impact on both search and purchase intentions, whereas there is no impact for privacy. Asian Academy of Management (AAM) 2012 Article PeerReviewed application/pdf en http://eprints.usm.my/36578/1/AAMJ_17.2.1.pdf Ceren Topaloğlu, Ceren Topaloğlu (2012) Consumer Motivation And Concern Factors For Online Shopping In Turkey. Asian Academy of Management Journal (AAMJ), 17 (2). pp. 1-19. ISSN 1394-2603 http://web.usm.my/aamj/17.2.2012/AAMJ_17.2.1.pdf |
| spellingShingle | HD28-70 Management. Industrial Management Ceren Topaloğlu, Ceren Topaloğlu Consumer Motivation And Concern Factors For Online Shopping In Turkey |
| title | Consumer Motivation And Concern Factors
For Online Shopping In Turkey |
| title_full | Consumer Motivation And Concern Factors
For Online Shopping In Turkey |
| title_fullStr | Consumer Motivation And Concern Factors
For Online Shopping In Turkey |
| title_full_unstemmed | Consumer Motivation And Concern Factors
For Online Shopping In Turkey |
| title_short | Consumer Motivation And Concern Factors
For Online Shopping In Turkey |
| title_sort | consumer motivation and concern factors
for online shopping in turkey |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/36578/ http://eprints.usm.my/36578/ http://eprints.usm.my/36578/1/AAMJ_17.2.1.pdf |