Analogue And Digital Mindsets: Some
Implications For Intercultural
Communication Between Western And Eastern
Organisations

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Analogue And Digital Mindsets: Some Implications For Intercultural Communication Between Western And Eastern Organisations

Globalising forces have given rise to new relationships between organisations operating in Eastern and Western cultural contexts. Despite the rich opportunities presented by globalisation, the literature indicates that managers are challenged by the complexity of intercultural communication. This...

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Bibliographic Details
Main Authors:	Noma, Hiroko, Crossman, Joanna
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2012
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36575/ http://eprints.usm.my/36575/1/AAMJ_17.1.6.pdf

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