Do Generational Membership And
Psychographic Characteristics Influence
Positive Word Of Mouth In A University
Context?

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Do Generational Membership And Psychographic Characteristics Influence Positive Word Of Mouth In A University Context?

The specific question that this paper seeks to answer is: do psychographic culturallyanchored values act as antecedents to positive word of mouth intention independently of an individual's generational (Generation Y rather than Generation X) membership? This question has important implication...

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Bibliographic Details
Main Authors:	Mitsis, Ann, Foley, Patrick
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2012
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36570/ http://eprints.usm.my/36570/1/AAMJ_17.1.1.pdf

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