Understanding The Relationships Of Program
Satisfaction, Program Loyalty And Store Loyalty
Among Cardholders Of Loyalty Programs

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Understanding The Relationships Of Program Satisfaction, Program Loyalty And Store Loyalty Among Cardholders Of Loyalty Programs

Loyalty programs have increasingly attracted interest in both academic marketing research and practice. One major factor that has been increasingly discussed is loyalty. In this study we examine the influence of cardholders' satisfaction on loyalty (program loyalty and store loyalty) in a re...

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Bibliographic Details
Main Authors:	Omar, Nor Asiah, Abd. Aziz, Norzalita, Nazri, Muhamad Azrin
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2011
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36556/ http://eprints.usm.my/36556/1/AAMJ_16.1.2.pdf

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