Transfer Of Marketing Knowledge In Thai
International Joint Venture Firms

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Transfer Of Marketing Knowledge In Thai International Joint Venture Firms

The focus of this study is the transfer of marketing knowledge within Thai joint venture firms. The perspectives of Thai managers were surveyed using a structured instrument. The analysis identifies seven dimensions of marketing management knowledge: promotion management, price management, logist...

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Bibliographic Details
Main Authors:	Mohamad, Osman, T. Ramayah, T. Ramayah, Hathaivaseawong, Nit
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2010
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36553/ http://eprints.usm.my/36553/1/art_5_%28197-216%29.pdf

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