Organisational Determinants Influencing Information Systems Reimplementation: Some Implications To The Developing Countries
This article presents an in-depth study of global Web-based Marketing Decision Support System reimplementation, in a British-based Fast Moving Consumer Goods (FMCG) manufacturer. The paper shows that the success of a system implementation can still be marginal even if the organisation understands...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2010
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36505/ http://eprints.usm.my/36505/1/AAMJ_15.1.2.pdf |
| Summary: | This article presents an in-depth study of global Web-based Marketing Decision Support
System reimplementation, in a British-based Fast Moving Consumer Goods (FMCG)
manufacturer. The paper shows that the success of a system implementation can still be
marginal even if the organisation understands the key organisational determinants of
success and has influence over them. The paper concludes with a discussion of how
implementation planning, user need analysis and communication problems could be
overcomed and also some implications to the companies in the developing nations. |
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