Attitude Towards Online Retailing Services:
A Comparison Of Student And Non-Student Samples

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Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples

This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes of students (n = 161) towards online retailing services with the attitudes of non-students (n = 252) towards such services. A structured questionnaire admini...

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Bibliographic Details
Main Authors:	Tih, Siohong, Ennis, Sean, M. L. Poon, June
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2008
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36382/ http://eprints.usm.my/36382/1/AAMJ_13-1-6.pdf

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