Understanding the Push and Pull Motivational Factors
Of Technology Usage for Traveling among Women Students in USM, Penang

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Understanding the Push and Pull Motivational Factors Of Technology Usage for Traveling among Women Students in USM, Penang

Students - young, gutsy and tech savvy are becoming an important segment of the travel industry. A report by UNWTO and WYSE shows that the global youth and student travel industry will reach 300 million international youth trips per year. The data also underlines the increasingly important role of w...

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Bibliographic Details
Main Authors:	Ratthinan, Senutha P., Selamat, Nor Hafizah
Format:	Article
Language:	English
Published:	Global Academic Excellence 2017
Subjects:	HQ The family. Marriage. Woman
Online Access:	http://eprints.usm.my/36016/ http://eprints.usm.my/36016/1/jistm-2017059.pdf

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