Understanding the Push and Pull Motivational Factors Of Technology Usage for Traveling among Women Students in USM, Penang
Students - young, gutsy and tech savvy are becoming an important segment of the travel industry. A report by UNWTO and WYSE shows that the global youth and student travel industry will reach 300 million international youth trips per year. The data also underlines the increasingly important role of w...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Academic Excellence
2017
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36016/ http://eprints.usm.my/36016/1/jistm-2017059.pdf |
| _version_ | 1848877786683408384 |
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| author | Ratthinan, Senutha P. Selamat, Nor Hafizah |
| author_facet | Ratthinan, Senutha P. Selamat, Nor Hafizah |
| author_sort | Ratthinan, Senutha P. |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Students - young, gutsy and tech savvy are becoming an important segment of the travel industry. A report by UNWTO and WYSE shows that the global youth and student travel industry will reach 300 million international youth trips per year. The data also underlines the increasingly important role of women travellers in student travel segment. Their technology proficiency enables them to fulfil a seamless travel experiences besides maintaining a ‘symbolic proximity’ with family and friends while establishing a sense of ‘presence while absent’. This paper seeks to understand the underlying motivations of women students at Universiti Sains Malaysia, Penang to use technology for traveling. Using in depth interviews from 10 women student travelers aged between 20-35 years old, the aspects of their backgrounds and motivations were analysed. The findings indicate three distinct push and pull factors that impacts their motivation. The finding reinforces the increasing demand for travel among women students and the fact that technology has fundamentally reshaped the way travel is planned. This call for tourism stakeholders to make significant shift towards innovative initiatives that will be able to enhance the potential of the youth and student niche market. |
| first_indexed | 2025-11-15T17:20:59Z |
| format | Article |
| id | usm-36016 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:20:59Z |
| publishDate | 2017 |
| publisher | Global Academic Excellence |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-360162017-08-10T02:05:08Z http://eprints.usm.my/36016/ Understanding the Push and Pull Motivational Factors Of Technology Usage for Traveling among Women Students in USM, Penang Ratthinan, Senutha P. Selamat, Nor Hafizah HQ The family. Marriage. Woman Students - young, gutsy and tech savvy are becoming an important segment of the travel industry. A report by UNWTO and WYSE shows that the global youth and student travel industry will reach 300 million international youth trips per year. The data also underlines the increasingly important role of women travellers in student travel segment. Their technology proficiency enables them to fulfil a seamless travel experiences besides maintaining a ‘symbolic proximity’ with family and friends while establishing a sense of ‘presence while absent’. This paper seeks to understand the underlying motivations of women students at Universiti Sains Malaysia, Penang to use technology for traveling. Using in depth interviews from 10 women student travelers aged between 20-35 years old, the aspects of their backgrounds and motivations were analysed. The findings indicate three distinct push and pull factors that impacts their motivation. The finding reinforces the increasing demand for travel among women students and the fact that technology has fundamentally reshaped the way travel is planned. This call for tourism stakeholders to make significant shift towards innovative initiatives that will be able to enhance the potential of the youth and student niche market. Global Academic Excellence 2017 Article PeerReviewed application/pdf en cc_by http://eprints.usm.my/36016/1/jistm-2017059.pdf Ratthinan, Senutha P. and Selamat, Nor Hafizah (2017) Understanding the Push and Pull Motivational Factors Of Technology Usage for Traveling among Women Students in USM, Penang. Journal of Information System and Technology Management, 2 (4). pp. 52-63. ISSN 0128-6666 http://www.jistm.com/PDF/JISTM-2017-04-06-04.pdf |
| spellingShingle | HQ The family. Marriage. Woman Ratthinan, Senutha P. Selamat, Nor Hafizah Understanding the Push and Pull Motivational Factors Of Technology Usage for Traveling among Women Students in USM, Penang |
| title | Understanding the Push and Pull Motivational Factors
Of Technology Usage for Traveling among Women Students in USM, Penang |
| title_full | Understanding the Push and Pull Motivational Factors
Of Technology Usage for Traveling among Women Students in USM, Penang |
| title_fullStr | Understanding the Push and Pull Motivational Factors
Of Technology Usage for Traveling among Women Students in USM, Penang |
| title_full_unstemmed | Understanding the Push and Pull Motivational Factors
Of Technology Usage for Traveling among Women Students in USM, Penang |
| title_short | Understanding the Push and Pull Motivational Factors
Of Technology Usage for Traveling among Women Students in USM, Penang |
| title_sort | understanding the push and pull motivational factors
of technology usage for traveling among women students in usm, penang |
| topic | HQ The family. Marriage. Woman |
| url | http://eprints.usm.my/36016/ http://eprints.usm.my/36016/ http://eprints.usm.my/36016/1/jistm-2017059.pdf |