The Yin And Yang Of Csr Ethical Branding

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The Yin And Yang Of Csr Ethical Branding

Within the current discourse and the often overly-commercialized hyperbole of branding and positioning, there is a particular area that has not been given due attention. Yet, with the rapid changes and the multiple crises of present-day realities, a frequently neglected area, emerges as vitally i...

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Bibliographic Details
Main Authors:	Nasruddin, Ellisha, Bustami, Reevany
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2007
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/35956/ http://eprints.usm.my/35956/1/AAMJ_12-2-5.pdf

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