Evaluating Gender Differences In The Complaint
Behavior Of Malaysian Consumers

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Evaluating Gender Differences In The Complaint Behavior Of Malaysian Consumers

The aim of this paper is to investigate whether male and female Malaysian consumers differ in their dissatisfaction complaint behavior and its aftermath. The study examines the moderation effect of gender in the relationship between public complaint behavior, private complaint behavior and custom...

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Bibliographic Details
Main Authors:	Oly Ndubisi, Nelson, Tam, Yin Ling @ Adeline
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2007
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/35952/ http://eprints.usm.my/35952/1/AAMJ_12-2-1.pdf

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