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Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism

The influence of country of origin on the evaluation of products and purchase intention has been studied for decades. However, this paradigm has shifted where nowadays, products are typically designed in one country, manufactured in another and assembled elsewhere which led to the proliferation o...

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Bibliographic Details
Main Authors:	Neoh , Chee Yeong, Mohamad, Osman, T. Ramayah, T. Ramayah, Omar, Azizah
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2007
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/35946/ http://eprints.usm.my/35946/1/AAMJ_12-1-1.pdf

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