Consumer Evaluations Of Beautification
Products: Effects Of Extrinsic Cues

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Consumer Evaluations Of Beautification Products: Effects Of Extrinsic Cues

This study investigates the influence of extrinsic cues, i.e. brand image, perceived price, perceived quality, and perceived country of origin on consumers' evaluative judgments for beautification products. Multi-item measures were used for data collection. Results revealed that three extrin...

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Bibliographic Details
Main Authors:	Parvin, Nargis, Kabir Chowdhury, Md. Humayun
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2006
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/35945/ http://eprints.usm.my/35945/1/AAMJ_11-2-6.pdf

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