Qualitative Inquiry on Marketing Strategies for Promotion of Library Services in University Libraries in Nigeria

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Qualitative Inquiry on Marketing Strategies for Promotion of Library Services in University Libraries in Nigeria

The paper aims to examine the situation of information service marketing in university libraries in Nigeria. It focuses on understanding how the university libraries adopt and implement the marketing strategies to promote their services to current and potential users. It also finds out the factors t...

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Bibliographic Details
Main Authors:	Zubair, Muhammad Salihu, Mamat, Wan Ali Wan, Noor, Noor Hasrul Nizan Mohammad
Format:	Conference or Workshop Item
Language:	English
Published:	2017
Subjects:	Z Bibliography. Library Science. Information Resources
Online Access:	http://eprints.usm.my/35921/ http://eprints.usm.my/35921/1/Muhammad_Salihu_Zubair_ICOL2017.pdf

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