The Switch to Online Newspapers: Could Immediacy Be a Factor?

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The Switch to Online Newspapers: Could Immediacy Be a Factor?

Using remediation theory (Bolter and Grusin, 1999) as a guide, this study tested the concept of immediacy in a ‘between-subject’ design experiment that compared differential effects of exposure to print and online versions of The Australian newspaper. The results did not support the hypothesis t...

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Bibliographic Details
Main Author:	Omar, Bahiyah
Format:	Conference or Workshop Item
Language:	English
Published:	2007
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/35854/ http://eprints.usm.my/35854/1/Omar_ANZCA2007.pdf

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