The Switch to Online Newspapers: Could Immediacy Be a Factor?
Using remediation theory (Bolter and Grusin, 1999) as a guide, this study tested the concept of immediacy in a ‘between-subject’ design experiment that compared differential effects of exposure to print and online versions of The Australian newspaper. The results did not support the hypothesis t...
| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35854/ http://eprints.usm.my/35854/1/Omar_ANZCA2007.pdf |
| _version_ | 1848877738864148480 |
|---|---|
| author | Omar, Bahiyah |
| author_facet | Omar, Bahiyah |
| author_sort | Omar, Bahiyah |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Using remediation theory (Bolter and Grusin, 1999) as a guide, this
study tested the concept of immediacy in a ‘between-subject’ design
experiment that compared differential effects of exposure to print and
online versions of The Australian newspaper. The results did not support
the hypothesis that online readers would perceive greater immediacy
than print readers. This seemed to contradict remediation’s view, yet the
study did support the idea that immediacy is a factor in the switch of
consumers from old to new media. Immediacy was strongly related to
the goals of surveillance gratification seeking and moderately related to
current issues knowledge. Because goals drive actions, this study
suggests that immediacy could be responsible for the switch of
customers to online newspapers as a consequence of its significant
correlation to information seeking and knowledge acquisition. |
| first_indexed | 2025-11-15T17:20:13Z |
| format | Conference or Workshop Item |
| id | usm-35854 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:20:13Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-358542017-07-25T09:33:34Z http://eprints.usm.my/35854/ The Switch to Online Newspapers: Could Immediacy Be a Factor? Omar, Bahiyah P87-96 Communication. Mass media Using remediation theory (Bolter and Grusin, 1999) as a guide, this study tested the concept of immediacy in a ‘between-subject’ design experiment that compared differential effects of exposure to print and online versions of The Australian newspaper. The results did not support the hypothesis that online readers would perceive greater immediacy than print readers. This seemed to contradict remediation’s view, yet the study did support the idea that immediacy is a factor in the switch of consumers from old to new media. Immediacy was strongly related to the goals of surveillance gratification seeking and moderately related to current issues knowledge. Because goals drive actions, this study suggests that immediacy could be responsible for the switch of customers to online newspapers as a consequence of its significant correlation to information seeking and knowledge acquisition. 2007 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/35854/1/Omar_ANZCA2007.pdf Omar, Bahiyah (2007) The Switch to Online Newspapers: Could Immediacy Be a Factor? In: Australian and New Zealand Communication Association Conference, July 5-6, 2007, University of Melbourne, Australia. |
| spellingShingle | P87-96 Communication. Mass media Omar, Bahiyah The Switch to Online Newspapers: Could Immediacy Be a Factor? |
| title | The Switch to Online Newspapers: Could Immediacy Be a Factor? |
| title_full | The Switch to Online Newspapers: Could Immediacy Be a Factor? |
| title_fullStr | The Switch to Online Newspapers: Could Immediacy Be a Factor? |
| title_full_unstemmed | The Switch to Online Newspapers: Could Immediacy Be a Factor? |
| title_short | The Switch to Online Newspapers: Could Immediacy Be a Factor? |
| title_sort | switch to online newspapers: could immediacy be a factor? |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/35854/ http://eprints.usm.my/35854/1/Omar_ANZCA2007.pdf |