Doctor's Perception And Prescription Of Oral Contraceptives: A Social Marketing Study In Bangladesh
Doctor's perception of oral contraceptive products is very important for social marketing. Though the obvious and important use of oral contraceptives is to prevent unwanted pregnancy, it is also found that awareness regarding non-contraceptive health benefit use of oral contraceptives is in...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2004
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35743/ http://eprints.usm.my/35743/1/AAMJ_9-1-2.pdf |
| _version_ | 1848877705723904000 |
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| author | Mamun, Muhammad Ziaulhaq |
| author_facet | Mamun, Muhammad Ziaulhaq |
| author_sort | Mamun, Muhammad Ziaulhaq |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Doctor's perception of oral contraceptive products is very important for social
marketing. Though the obvious and important use of oral contraceptives is to prevent
unwanted pregnancy, it is also found that awareness regarding non-contraceptive health
benefit use of oral contraceptives is increasing. As oral contraceptives have a lot of side
effects, normally doctors go for low dose pills to avoid inconvenience and risk when
prescribing a patient. In many cases, doctors give their own judgment on the basis of a
number of factors in defining low dose pills. It is evident that Nordette 28 and Marvelon
are considered to be almost near considering the attributes – less side effect, low dose,
reasonable price and patient's preference. Femicon is separated from the rest of the
group due to its low price and is perceived by the doctors as the least quality oral
contraceptive. Doctors usually like to prescribe Ovostat and Marvelon to those patients
who have more purchasing ability and considers price as a quality factor. |
| first_indexed | 2025-11-15T17:19:41Z |
| format | Article |
| id | usm-35743 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:19:41Z |
| publishDate | 2004 |
| publisher | Asian Academy of Management (AAM) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-357432017-07-20T08:35:01Z http://eprints.usm.my/35743/ Doctor's Perception And Prescription Of Oral Contraceptives: A Social Marketing Study In Bangladesh Mamun, Muhammad Ziaulhaq HD28-70 Management. Industrial Management Doctor's perception of oral contraceptive products is very important for social marketing. Though the obvious and important use of oral contraceptives is to prevent unwanted pregnancy, it is also found that awareness regarding non-contraceptive health benefit use of oral contraceptives is increasing. As oral contraceptives have a lot of side effects, normally doctors go for low dose pills to avoid inconvenience and risk when prescribing a patient. In many cases, doctors give their own judgment on the basis of a number of factors in defining low dose pills. It is evident that Nordette 28 and Marvelon are considered to be almost near considering the attributes – less side effect, low dose, reasonable price and patient's preference. Femicon is separated from the rest of the group due to its low price and is perceived by the doctors as the least quality oral contraceptive. Doctors usually like to prescribe Ovostat and Marvelon to those patients who have more purchasing ability and considers price as a quality factor. Asian Academy of Management (AAM) 2004 Article PeerReviewed application/pdf en http://eprints.usm.my/35743/1/AAMJ_9-1-2.pdf Mamun, Muhammad Ziaulhaq (2004) Doctor's Perception And Prescription Of Oral Contraceptives: A Social Marketing Study In Bangladesh. Asian Academy of Management Journal (AAMJ), 9 (1). pp. 1-16. ISSN 1394-2603 http://web.usm.my/aamj/9.1.2004/AAMJ%209-1-2.pdf |
| spellingShingle | HD28-70 Management. Industrial Management Mamun, Muhammad Ziaulhaq Doctor's Perception And Prescription Of Oral Contraceptives: A Social Marketing Study In Bangladesh |
| title | Doctor's Perception And Prescription Of Oral
Contraceptives: A Social Marketing
Study In Bangladesh |
| title_full | Doctor's Perception And Prescription Of Oral
Contraceptives: A Social Marketing
Study In Bangladesh |
| title_fullStr | Doctor's Perception And Prescription Of Oral
Contraceptives: A Social Marketing
Study In Bangladesh |
| title_full_unstemmed | Doctor's Perception And Prescription Of Oral
Contraceptives: A Social Marketing
Study In Bangladesh |
| title_short | Doctor's Perception And Prescription Of Oral
Contraceptives: A Social Marketing
Study In Bangladesh |
| title_sort | doctor's perception and prescription of oral
contraceptives: a social marketing
study in bangladesh |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/35743/ http://eprints.usm.my/35743/ http://eprints.usm.my/35743/1/AAMJ_9-1-2.pdf |