Receptiveness Of Internet Banking By Malaysian Consumers: The Case Of Penang
This is a study about Internet banking acceptance in Malaysia. Due to the impending liberalization, Malaysian banks are desperately embracing this new distribution channel to prepare themselves for the competition which is looming in the near future. Although the awareness level is high, this has...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2003
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/35614/ http://eprints.usm.my/35614/1/AAMJ_8-2-1.pdf |
| _version_ | 1848877670156206080 |
|---|---|
| author | T. Ramayah, T. Ramayah Muhamad Jantan, Muhamad Jantan Mohd Noor, Mohd Nasser Koay, Pei Ling |
| author_facet | T. Ramayah, T. Ramayah Muhamad Jantan, Muhamad Jantan Mohd Noor, Mohd Nasser Koay, Pei Ling |
| author_sort | T. Ramayah, T. Ramayah |
| building | USM Institutional Repository |
| collection | Online Access |
| description | This is a study about Internet banking acceptance in Malaysia. Due to the impending
liberalization, Malaysian banks are desperately embracing this new distribution channel to
prepare themselves for the competition which is looming in the near future. Although the
awareness level is high, this has not translated into actual use as only 23% have had some
Internet banking experience. Security, availability of infrastructure and complexity of
technology were main concerns reported by the respondents which is hindering the migration
from traditional banking to Internet banking. In terms of external variables only prior
experience and external pressure has been found to influence the intention to use. Perceived
ease of use and perceived usefulness has been found to be significantly related to intention
and perceived usefulness has been found to be a better predictor of intention to use compared
to ease of use. In short it can be concluded that perceived usefulness is the driver of the
intention to use Internet banking. The implications of this research is further explored. |
| first_indexed | 2025-11-15T17:19:08Z |
| format | Article |
| id | usm-35614 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:19:08Z |
| publishDate | 2003 |
| publisher | Asian Academy of Management (AAM) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-356142017-07-13T08:38:46Z http://eprints.usm.my/35614/ Receptiveness Of Internet Banking By Malaysian Consumers: The Case Of Penang T. Ramayah, T. Ramayah Muhamad Jantan, Muhamad Jantan Mohd Noor, Mohd Nasser Koay, Pei Ling HD28-70 Management. Industrial Management This is a study about Internet banking acceptance in Malaysia. Due to the impending liberalization, Malaysian banks are desperately embracing this new distribution channel to prepare themselves for the competition which is looming in the near future. Although the awareness level is high, this has not translated into actual use as only 23% have had some Internet banking experience. Security, availability of infrastructure and complexity of technology were main concerns reported by the respondents which is hindering the migration from traditional banking to Internet banking. In terms of external variables only prior experience and external pressure has been found to influence the intention to use. Perceived ease of use and perceived usefulness has been found to be significantly related to intention and perceived usefulness has been found to be a better predictor of intention to use compared to ease of use. In short it can be concluded that perceived usefulness is the driver of the intention to use Internet banking. The implications of this research is further explored. Asian Academy of Management (AAM) 2003 Article PeerReviewed application/pdf en http://eprints.usm.my/35614/1/AAMJ_8-2-1.pdf T. Ramayah, T. Ramayah and Muhamad Jantan, Muhamad Jantan and Mohd Noor, Mohd Nasser and Koay, Pei Ling (2003) Receptiveness Of Internet Banking By Malaysian Consumers: The Case Of Penang. Asian Academy of Management Journal (AAMJ), 8 (2). pp. 1-29. ISSN 1394-2603 http://web.usm.my/aamj/8.2.2003/AAMJ%208-2-1.pdf |
| spellingShingle | HD28-70 Management. Industrial Management T. Ramayah, T. Ramayah Muhamad Jantan, Muhamad Jantan Mohd Noor, Mohd Nasser Koay, Pei Ling Receptiveness Of Internet Banking By Malaysian Consumers: The Case Of Penang |
| title | Receptiveness Of Internet Banking By
Malaysian Consumers: The Case Of Penang |
| title_full | Receptiveness Of Internet Banking By
Malaysian Consumers: The Case Of Penang |
| title_fullStr | Receptiveness Of Internet Banking By
Malaysian Consumers: The Case Of Penang |
| title_full_unstemmed | Receptiveness Of Internet Banking By
Malaysian Consumers: The Case Of Penang |
| title_short | Receptiveness Of Internet Banking By
Malaysian Consumers: The Case Of Penang |
| title_sort | receptiveness of internet banking by
malaysian consumers: the case of penang |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/35614/ http://eprints.usm.my/35614/ http://eprints.usm.my/35614/1/AAMJ_8-2-1.pdf |