The Impact Of Personal, Sociological And
Institutional Influences On Relationship
Commitment In Retail Banking

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The Impact Of Personal, Sociological And Institutional Influences On Relationship Commitment In Retail Banking

Previous research in the domain of relationship marketing has focused mainly on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a ret...

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Bibliographic Details
Main Authors:	Bojei, Jamil, Che Wel, Che Aniza
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2003
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/35612/ http://eprints.usm.my/35612/1/AAMJ_8-1-5.pdf

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