Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations

Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations

This study was conducted to make substantial progress in building theory about customer-focused organisations and its impact on business competencies and performance. To date, it is the first empirical attempt to gain knowledge on internal marketing (IM) implementation using a 'marketing-lik...

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Bibliographic Details
Main Authors: M. Saad, Norizan, K. Ahmed, Pervaiz, Mohammed Rafiq, Mohammed Rafiq
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2002
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://eprints.usm.my/35604/
http://eprints.usm.my/35604/1/AAMJ_7-2-3.pdf

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