Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations
This study was conducted to make substantial progress in building theory about customer-focused organisations and its impact on business competencies and performance. To date, it is the first empirical attempt to gain knowledge on internal marketing (IM) implementation using a 'marketing-lik...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2002
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35604/ http://eprints.usm.my/35604/1/AAMJ_7-2-3.pdf |
| _version_ | 1848877667253747712 |
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| author | M. Saad, Norizan K. Ahmed, Pervaiz Mohammed Rafiq, Mohammed Rafiq |
| author_facet | M. Saad, Norizan K. Ahmed, Pervaiz Mohammed Rafiq, Mohammed Rafiq |
| author_sort | M. Saad, Norizan |
| building | USM Institutional Repository |
| collection | Online Access |
| description | This study was conducted to make substantial progress in building theory about
customer-focused organisations and its impact on business competencies and
performance. To date, it is the first empirical attempt to gain knowledge on internal
marketing (IM) implementation using a 'marketing-like' approach. The results of the
study suggest that this approach is imperative to create organisational competencies and
business performance. This study therefore serves to develop and test a conceptual model
linking IM mix components, competencies and business performance that adds
knowledge to the IM implementation framework in particular and other organisational
development theories in general. |
| first_indexed | 2025-11-15T17:19:05Z |
| format | Article |
| id | usm-35604 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:19:05Z |
| publishDate | 2002 |
| publisher | Asian Academy of Management (AAM) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-356042017-07-13T08:06:20Z http://eprints.usm.my/35604/ Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations M. Saad, Norizan K. Ahmed, Pervaiz Mohammed Rafiq, Mohammed Rafiq HD28-70 Management. Industrial Management This study was conducted to make substantial progress in building theory about customer-focused organisations and its impact on business competencies and performance. To date, it is the first empirical attempt to gain knowledge on internal marketing (IM) implementation using a 'marketing-like' approach. The results of the study suggest that this approach is imperative to create organisational competencies and business performance. This study therefore serves to develop and test a conceptual model linking IM mix components, competencies and business performance that adds knowledge to the IM implementation framework in particular and other organisational development theories in general. Asian Academy of Management (AAM) 2002 Article PeerReviewed application/pdf en http://eprints.usm.my/35604/1/AAMJ_7-2-3.pdf M. Saad, Norizan and K. Ahmed, Pervaiz and Mohammed Rafiq, Mohammed Rafiq (2002) Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations. Asian Academy of Management Journal (AAMJ), 7 (2). pp. 1-27. ISSN 1394-2603 http://web.usm.my/aamj/7.2.2002/AAMJ%207-2-3.pdf |
| spellingShingle | HD28-70 Management. Industrial Management M. Saad, Norizan K. Ahmed, Pervaiz Mohammed Rafiq, Mohammed Rafiq Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations |
| title | Internal Marketing: Using Marketing-Like
Approaches To Build Business Competencies
And Improve Performance In Large
Malaysian Corporations |
| title_full | Internal Marketing: Using Marketing-Like
Approaches To Build Business Competencies
And Improve Performance In Large
Malaysian Corporations |
| title_fullStr | Internal Marketing: Using Marketing-Like
Approaches To Build Business Competencies
And Improve Performance In Large
Malaysian Corporations |
| title_full_unstemmed | Internal Marketing: Using Marketing-Like
Approaches To Build Business Competencies
And Improve Performance In Large
Malaysian Corporations |
| title_short | Internal Marketing: Using Marketing-Like
Approaches To Build Business Competencies
And Improve Performance In Large
Malaysian Corporations |
| title_sort | internal marketing: using marketing-like
approaches to build business competencies
and improve performance in large
malaysian corporations |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/35604/ http://eprints.usm.my/35604/ http://eprints.usm.my/35604/1/AAMJ_7-2-3.pdf |