Cardholders' Attitude And Bank Credit Card Usage
In Malaysia: An Exploratory Study

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Cardholders' Attitude And Bank Credit Card Usage In Malaysia: An Exploratory Study

The study is aimed at validating attributes that influence the differences in attitudes among active and inactive cardholders. By focusing on relevant attributes that have been identified, it is believed that credit card issuing banks can position themselves effectively via their marketing strateg...

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Bibliographic Details
Main Authors:	T. Ramayah, T. Ramayah, Nasser Noor, Nasser Noor, Mohd. Nasurdin, Aizzat, Lim , Hee Choo
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2002
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/35600/ http://eprints.usm.my/35600/1/AAMJ_7-1-5.pdf

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