Is The Technology Acceptance Model Valid For Entrepreneurs? Model Testing And Examining Usage Determinants

IT researchers regard Technolog}' Acceptance model (TAM) as a powerful model for understanding technology acceptance in general. Many have claimed it is the most popular model of technology acceptance, having been used in many studies involving different user groups. But very often overlooke...

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Main Authors: Oly Ndubisi, Nelson, Muhamad Jantan, Muhamad Jantan, Richardson, Stanley
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2001
Subjects:
Online Access:http://eprints.usm.my/35475/
http://eprints.usm.my/35475/1/6-2-2.pdf
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author Oly Ndubisi, Nelson
Muhamad Jantan, Muhamad Jantan
Richardson, Stanley
author_facet Oly Ndubisi, Nelson
Muhamad Jantan, Muhamad Jantan
Richardson, Stanley
author_sort Oly Ndubisi, Nelson
building USM Institutional Repository
collection Online Access
description IT researchers regard Technolog}' Acceptance model (TAM) as a powerful model for understanding technology acceptance in general. Many have claimed it is the most popular model of technology acceptance, having been used in many studies involving different user groups. But very often overlooked is the test of TAM on entrepreneurs, a distinct and important group which researchers have found to exhibit unique traits. Because of these peculiar traits, this research believes that a separate TAM study on entrepreneurs is warranted. TAM theorizes that perceived usefulness directly influences usage and perceived ease of use directly and indirectly via usefulness influences usage. This research investigates the validity of the TAM among Malaysian entrepreneurs.This is because because TAM has not been examined across cultures like Malaysia with a multi-racial and fast developing economy. The study found that IT usage was influenced directly by perceived usefulness and indirectly (via usefulness) by perceived ease of use. Contrary7 to TAM’s postulation, there is no direct relationship between perceived ease of use and usage. Details of the research findings and their implications are discussed
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publishDate 2001
publisher Asian Academy of Management (AAM)
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spelling usm-354752017-07-10T07:58:23Z http://eprints.usm.my/35475/ Is The Technology Acceptance Model Valid For Entrepreneurs? Model Testing And Examining Usage Determinants Oly Ndubisi, Nelson Muhamad Jantan, Muhamad Jantan Richardson, Stanley HD28-70 Management. Industrial Management IT researchers regard Technolog}' Acceptance model (TAM) as a powerful model for understanding technology acceptance in general. Many have claimed it is the most popular model of technology acceptance, having been used in many studies involving different user groups. But very often overlooked is the test of TAM on entrepreneurs, a distinct and important group which researchers have found to exhibit unique traits. Because of these peculiar traits, this research believes that a separate TAM study on entrepreneurs is warranted. TAM theorizes that perceived usefulness directly influences usage and perceived ease of use directly and indirectly via usefulness influences usage. This research investigates the validity of the TAM among Malaysian entrepreneurs.This is because because TAM has not been examined across cultures like Malaysia with a multi-racial and fast developing economy. The study found that IT usage was influenced directly by perceived usefulness and indirectly (via usefulness) by perceived ease of use. Contrary7 to TAM’s postulation, there is no direct relationship between perceived ease of use and usage. Details of the research findings and their implications are discussed Asian Academy of Management (AAM) 2001 Article PeerReviewed application/pdf en http://eprints.usm.my/35475/1/6-2-2.pdf Oly Ndubisi, Nelson and Muhamad Jantan, Muhamad Jantan and Richardson, Stanley (2001) Is The Technology Acceptance Model Valid For Entrepreneurs? Model Testing And Examining Usage Determinants. Asian Academy of Management Journal (AAMJ), 6 (2). pp. 1-24. ISSN 1394-2603 http://web.usm.my/aamj/6.2.2001/6-2-2.pdf
spellingShingle HD28-70 Management. Industrial Management
Oly Ndubisi, Nelson
Muhamad Jantan, Muhamad Jantan
Richardson, Stanley
Is The Technology Acceptance Model Valid For Entrepreneurs? Model Testing And Examining Usage Determinants
title Is The Technology Acceptance Model Valid For Entrepreneurs? Model Testing And Examining Usage Determinants
title_full Is The Technology Acceptance Model Valid For Entrepreneurs? Model Testing And Examining Usage Determinants
title_fullStr Is The Technology Acceptance Model Valid For Entrepreneurs? Model Testing And Examining Usage Determinants
title_full_unstemmed Is The Technology Acceptance Model Valid For Entrepreneurs? Model Testing And Examining Usage Determinants
title_short Is The Technology Acceptance Model Valid For Entrepreneurs? Model Testing And Examining Usage Determinants
title_sort is the technology acceptance model valid for entrepreneurs? model testing and examining usage determinants
topic HD28-70 Management. Industrial Management
url http://eprints.usm.my/35475/
http://eprints.usm.my/35475/
http://eprints.usm.my/35475/1/6-2-2.pdf