Effects Of Design Factors And Shopping Types
On Consumer Mood And Store Image
In Korean Retail Market

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Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market

In retailing, it is very important to examine how consumers perceive and react to instore design factors such as in-store space for walking, product arrangement styles, display types, and window sizes. This article investigates how various store designs create different consumer reactions dependin...

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Bibliographic Details
Main Authors:	Sang, Lin Han, Han, Dongchui
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2000
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/35459/ http://eprints.usm.my/35459/1/5-2-4.pdf

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