Value Oriented Shopping Behavior Amongstst
Urban Middle Class Vietnamese Consumers

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Value Oriented Shopping Behavior Amongstst Urban Middle Class Vietnamese Consumers

Asia’s economic crisis has caused many middle class consumers to watch their budgets more closely. However, this is not the same thing as consumers becoming highly price conscious, with price as the top criteria in making brand choice. Asia’s modem middle class is strongly value oriented, balanci...

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Bibliographic Details
Main Authors:	Mark , William Speece, Nair, Godwin
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2000
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/35450/ http://eprints.usm.my/35450/1/5-1-4.pdf

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