Value Oriented Shopping Behavior Amongstst Urban Middle Class Vietnamese Consumers
Asia’s economic crisis has caused many middle class consumers to watch their budgets more closely. However, this is not the same thing as consumers becoming highly price conscious, with price as the top criteria in making brand choice. Asia’s modem middle class is strongly value oriented, balanci...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2000
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35450/ http://eprints.usm.my/35450/1/5-1-4.pdf |
| _version_ | 1848877624576704512 |
|---|---|
| author | Mark , William Speece Nair, Godwin |
| author_facet | Mark , William Speece Nair, Godwin |
| author_sort | Mark , William Speece |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Asia’s economic crisis has caused many middle class consumers to watch their
budgets more closely. However, this is not the same thing as consumers becoming
highly price conscious, with price as the top criteria in making brand choice. Asia’s
modem middle class is strongly value oriented, balancing quality of product
characteristics against price. The economic crisis has not changed this. Although
Vietnam has not yet been hit as hard as many other Asian countries, it starts with
much lower incomes than most other countries, and the economy has slowed down
substantially. Yet even in Vietnam, recent surveys show that the strong value
orientation continues. Price is not the most important attribute that most consumers
consider, but neither do consumers disregard it completely. Most consumers think
various product attributes are the most important things to consider, while price is
usually near the middle of the attributes, list, not at the bottom. These patterns,
though measured on several different types of scales in these surveys, are all
consistent with strong value orientation. |
| first_indexed | 2025-11-15T17:18:24Z |
| format | Article |
| id | usm-35450 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:18:24Z |
| publishDate | 2000 |
| publisher | Asian Academy of Management (AAM) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-354502017-07-10T03:20:15Z http://eprints.usm.my/35450/ Value Oriented Shopping Behavior Amongstst Urban Middle Class Vietnamese Consumers Mark , William Speece Nair, Godwin HD28-70 Management. Industrial Management Asia’s economic crisis has caused many middle class consumers to watch their budgets more closely. However, this is not the same thing as consumers becoming highly price conscious, with price as the top criteria in making brand choice. Asia’s modem middle class is strongly value oriented, balancing quality of product characteristics against price. The economic crisis has not changed this. Although Vietnam has not yet been hit as hard as many other Asian countries, it starts with much lower incomes than most other countries, and the economy has slowed down substantially. Yet even in Vietnam, recent surveys show that the strong value orientation continues. Price is not the most important attribute that most consumers consider, but neither do consumers disregard it completely. Most consumers think various product attributes are the most important things to consider, while price is usually near the middle of the attributes, list, not at the bottom. These patterns, though measured on several different types of scales in these surveys, are all consistent with strong value orientation. Asian Academy of Management (AAM) 2000 Article PeerReviewed application/pdf en http://eprints.usm.my/35450/1/5-1-4.pdf Mark , William Speece and Nair, Godwin (2000) Value Oriented Shopping Behavior Amongstst Urban Middle Class Vietnamese Consumers. Asian Academy of Management Journal (AAMJ), 5 (1). pp. 1-10. ISSN 1394-2603 http://web.usm.my/aamj/5.1.2000/5-1-4.pdf |
| spellingShingle | HD28-70 Management. Industrial Management Mark , William Speece Nair, Godwin Value Oriented Shopping Behavior Amongstst Urban Middle Class Vietnamese Consumers |
| title | Value Oriented Shopping Behavior Amongstst
Urban Middle Class Vietnamese Consumers |
| title_full | Value Oriented Shopping Behavior Amongstst
Urban Middle Class Vietnamese Consumers |
| title_fullStr | Value Oriented Shopping Behavior Amongstst
Urban Middle Class Vietnamese Consumers |
| title_full_unstemmed | Value Oriented Shopping Behavior Amongstst
Urban Middle Class Vietnamese Consumers |
| title_short | Value Oriented Shopping Behavior Amongstst
Urban Middle Class Vietnamese Consumers |
| title_sort | value oriented shopping behavior amongstst
urban middle class vietnamese consumers |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/35450/ http://eprints.usm.my/35450/ http://eprints.usm.my/35450/1/5-1-4.pdf |