Motif dan kekerapan penggunaan Facebook dalam kalangan pelajar universiti
Facebook is the most popular social network sites in Malaysia. The popularity of this site was well-liked among youth as well as university students. This research aims to study the motives and the frequency of university students on the usage of Facebook. A survey involving 400 Universiti Sains...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit UKM
2013
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/35403/ http://eprints.usm.my/35403/1/JKom_zaidi.pdf |
| _version_ | 1848877611556536320 |
|---|---|
| author | Mahmud, Mohd Zaidi Omar, Bahiyah |
| author_facet | Mahmud, Mohd Zaidi Omar, Bahiyah |
| author_sort | Mahmud, Mohd Zaidi |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Facebook is the most popular social network sites in Malaysia.
The popularity of this site was well-liked among youth as well as
university students. This research aims to study the motives and
the frequency of university students on the usage of Facebook.
A survey involving 400 Universiti Sains Malaysia students
was conducted and was analysed quantitatively. The statistical
analysis of Factor Analysis has yielded five motives – coolness
and companionship, to entertain, relationship maintenance, virtual
community, and information seeking - for using Facebook. This
research also examined the relationship of the five motives with
the frequency of using Facebook through the total number of
friends and total hour spent on Facebook in a week. The result
demonstrated that three motives – coolness and companionship,
t o e n t e r t a i n and information seeking – were significantly
related to the frequency of using Facebook. However, to entertain
has a significant motive which dominantly supports the regression
model in this research. |
| first_indexed | 2025-11-15T17:18:12Z |
| format | Article |
| id | usm-35403 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:18:12Z |
| publishDate | 2013 |
| publisher | Penerbit UKM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-354032017-07-06T02:00:04Z http://eprints.usm.my/35403/ Motif dan kekerapan penggunaan Facebook dalam kalangan pelajar universiti Mahmud, Mohd Zaidi Omar, Bahiyah H Social Sciences Facebook is the most popular social network sites in Malaysia. The popularity of this site was well-liked among youth as well as university students. This research aims to study the motives and the frequency of university students on the usage of Facebook. A survey involving 400 Universiti Sains Malaysia students was conducted and was analysed quantitatively. The statistical analysis of Factor Analysis has yielded five motives – coolness and companionship, to entertain, relationship maintenance, virtual community, and information seeking - for using Facebook. This research also examined the relationship of the five motives with the frequency of using Facebook through the total number of friends and total hour spent on Facebook in a week. The result demonstrated that three motives – coolness and companionship, t o e n t e r t a i n and information seeking – were significantly related to the frequency of using Facebook. However, to entertain has a significant motive which dominantly supports the regression model in this research. Penerbit UKM 2013 Article PeerReviewed application/pdf en cc_by http://eprints.usm.my/35403/1/JKom_zaidi.pdf Mahmud, Mohd Zaidi and Omar, Bahiyah (2013) Motif dan kekerapan penggunaan Facebook dalam kalangan pelajar universiti. Jurnal Komunikasi, Malaysian Journal of Communication , 29 (1). pp. 35-54. ISSN 2289-1528 http://ejournal.ukm.my/mjc/index |
| spellingShingle | H Social Sciences Mahmud, Mohd Zaidi Omar, Bahiyah Motif dan kekerapan penggunaan Facebook dalam kalangan pelajar universiti |
| title | Motif dan kekerapan penggunaan Facebook dalam kalangan pelajar universiti |
| title_full | Motif dan kekerapan penggunaan Facebook dalam kalangan pelajar universiti |
| title_fullStr | Motif dan kekerapan penggunaan Facebook dalam kalangan pelajar universiti |
| title_full_unstemmed | Motif dan kekerapan penggunaan Facebook dalam kalangan pelajar universiti |
| title_short | Motif dan kekerapan penggunaan Facebook dalam kalangan pelajar universiti |
| title_sort | motif dan kekerapan penggunaan facebook dalam kalangan pelajar universiti |
| topic | H Social Sciences |
| url | http://eprints.usm.my/35403/ http://eprints.usm.my/35403/ http://eprints.usm.my/35403/1/JKom_zaidi.pdf |