Motif dan kekerapan penggunaan Facebook dalam kalangan pelajar universiti
Facebook is the most popular social network sites in Malaysia. The popularity of this site was well-liked among youth as well as university students. This research aims to study the motives and the frequency of university students on the usage of Facebook. A survey involving 400 Universiti Sains...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UKM
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35403/ http://eprints.usm.my/35403/1/JKom_zaidi.pdf |
| Summary: | Facebook is the most popular social network sites in Malaysia.
The popularity of this site was well-liked among youth as well as
university students. This research aims to study the motives and
the frequency of university students on the usage of Facebook.
A survey involving 400 Universiti Sains Malaysia students
was conducted and was analysed quantitatively. The statistical
analysis of Factor Analysis has yielded five motives – coolness
and companionship, to entertain, relationship maintenance, virtual
community, and information seeking - for using Facebook. This
research also examined the relationship of the five motives with
the frequency of using Facebook through the total number of
friends and total hour spent on Facebook in a week. The result
demonstrated that three motives – coolness and companionship,
t o e n t e r t a i n and information seeking – were significantly
related to the frequency of using Facebook. However, to entertain
has a significant motive which dominantly supports the regression
model in this research. |
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