Strategic Marketing Practices Of High Performing Malaysian Firms
In today’s extremely competitive world marketing effectiveness is not just a necessity, it is the prerequisite of business success. It was none other than Drucker who expressed the view that marketing is so basic to the business that it can hardly be looked at as a separate function. The final re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
1996
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35288/ http://eprints.usm.my/35288/1/1-1-3.pdf |
| _version_ | 1848877580678070272 |
|---|---|
| author | Hassan, Faridah Sulaiman, Mohamed |
| author_facet | Hassan, Faridah Sulaiman, Mohamed |
| author_sort | Hassan, Faridah |
| building | USM Institutional Repository |
| collection | Online Access |
| description | In today’s extremely competitive world marketing effectiveness is not just a necessity,
it is the prerequisite of business success. It was none other than Drucker who
expressed the view that marketing is so basic to the business that it can hardly be
looked at as a separate function. The final results of the business depend on how the
customer sees the whole business. Subscribing to this viewpoint Kotler (1986)
suggests that the number one challenge facing management is to develop, improve
and implement competitive marketing strategies. |
| first_indexed | 2025-11-15T17:17:42Z |
| format | Article |
| id | usm-35288 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:17:42Z |
| publishDate | 1996 |
| publisher | Asian Academy of Management (AAM) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-352882017-07-03T08:52:27Z http://eprints.usm.my/35288/ Strategic Marketing Practices Of High Performing Malaysian Firms Hassan, Faridah Sulaiman, Mohamed HD28-70 Management. Industrial Management In today’s extremely competitive world marketing effectiveness is not just a necessity, it is the prerequisite of business success. It was none other than Drucker who expressed the view that marketing is so basic to the business that it can hardly be looked at as a separate function. The final results of the business depend on how the customer sees the whole business. Subscribing to this viewpoint Kotler (1986) suggests that the number one challenge facing management is to develop, improve and implement competitive marketing strategies. Asian Academy of Management (AAM) 1996 Article PeerReviewed application/pdf en http://eprints.usm.my/35288/1/1-1-3.pdf Hassan, Faridah and Sulaiman, Mohamed (1996) Strategic Marketing Practices Of High Performing Malaysian Firms. Asian Academy of Management Journal (AAMJ), 1 (1). pp. 1-10. ISSN 1394-2603 http://web.usm.my/aamj/1.1.1996/1-1-3.pdf |
| spellingShingle | HD28-70 Management. Industrial Management Hassan, Faridah Sulaiman, Mohamed Strategic Marketing Practices Of High Performing Malaysian Firms |
| title | Strategic Marketing Practices Of High
Performing Malaysian Firms |
| title_full | Strategic Marketing Practices Of High
Performing Malaysian Firms |
| title_fullStr | Strategic Marketing Practices Of High
Performing Malaysian Firms |
| title_full_unstemmed | Strategic Marketing Practices Of High
Performing Malaysian Firms |
| title_short | Strategic Marketing Practices Of High
Performing Malaysian Firms |
| title_sort | strategic marketing practices of high
performing malaysian firms |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/35288/ http://eprints.usm.my/35288/ http://eprints.usm.my/35288/1/1-1-3.pdf |