Knowledge on Lenggong place attractions: Perspectives from local communities
Level of knowledge on place attractions by local community is crucial in transforming and promoting a destination as tourist attractions. The purpose of this study is to find out the level of knowledge and perceptions on Lenggong Valleys’ place attributes and attractions from local communities....
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35055/ http://eprints.usm.my/35055/1/HBP45.pdf |
| Summary: | Level of knowledge on place attractions by local community is crucial in
transforming and promoting a destination as tourist attractions. The
purpose of this study is to find out the level of knowledge and perceptions
on Lenggong Valleys’ place attributes and attractions from local
communities. Lenggong Valley which has unique and outstanding
archeogeological and heritage products, has been declared as a world
heritage site on 30th June 2012 by UNESCO, a worldwide organization for
educational, scientific, and culture. Unfortunately, the finding of a survey
on 500 residences in Lenggong Valley area shows that, the knowledge of
the locals on Lenggong place attractions is low. About 67.8% did not know
the Toba volcanic ash in Bukit Sapi and 65.6% never knew the existing of
Bukit Bunuh, an area with exposed impactites since Middle-Early
Pleistocene. Since their understanding is less inclusive, this paper will
suggest several activities such as heritage fair, site tour and mobile
exhibition for further actions by destination manager. It is the intention of
this paper to bring to discussion these issues as part of strategies to
develop and improve Lenggong’s competitive advantages as one of the
world’s popular tourism destinations in the future. |
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