The effectiveness of tour guide’s interpretation in creating mindful tourists: A study on the Penang world heritage sites
The number of tourists to heritage sites has increased tremendously in recent years and has contributed to the growth of the nation’s economy since heritage tourism has become the central focus of Malaysia’s attraction to outsiders especially after the declaration of Malacca and Penang as world...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35047/ http://eprints.usm.my/35047/1/HBP44.pdf |
| Summary: | The number of tourists to heritage sites has increased tremendously in
recent years and has contributed to the growth of the nation’s economy
since heritage tourism has become the central focus of Malaysia’s
attraction to outsiders especially after the declaration of Malacca and
Penang as world heritage sites by UNESCO in 2008. When planned and
managed effectively heritage tourism can realize positive impacts but when
poorly managed heritage tourism can be devastating and causing damage
to resources from inappropriate treatments and uncontrolled visitation.
Therefore, this study intends to analyse how can effective interpretation
provide by tour guide can create mindful tourists which is tourist who has
greater learning, high satisfaction and more understanding in order to
give positive impact to the heritage tourism. With the greater learning
experience and knowledge gain by the tourist from the interpretation by
the tour guide, they are able to understand the place more and tend to
appreciate the place better as they are able to distinguish their actions that
may have impact at the heritage sites hence the heritage can be conserved. |
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