The importance of patient’s companion towards sustainable medical tourism in Malaysia

Malaysian government considers medical tourism as one of the leading contributors towards the country’s revenue and economic growth. In sustaining and promoting the industry, it is imperative to provide continuous quality service. To do so, Malaysian private hospitals need to address the key pla...

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Main Authors: Mohamad, Wan Normila, Omar, Azizah, Haron, Mahmod Sabri
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
Online Access:http://eprints.usm.my/35028/
http://eprints.usm.my/35028/1/HBP39.pdf
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author Mohamad, Wan Normila
Omar, Azizah
Haron, Mahmod Sabri
author_facet Mohamad, Wan Normila
Omar, Azizah
Haron, Mahmod Sabri
author_sort Mohamad, Wan Normila
building USM Institutional Repository
collection Online Access
description Malaysian government considers medical tourism as one of the leading contributors towards the country’s revenue and economic growth. In sustaining and promoting the industry, it is imperative to provide continuous quality service. To do so, Malaysian private hospitals need to address the key players in this industry as well as their role in assessing the quality of medical care. While much is known generally about patient’s perspectives towards service quality, the perspectives of their families or so called “companion” towards the services is neglected. Limited research is being done to investigate on the importance of medical tourist companion in medical tourism industry. In medical tourism, accompanied companion play important roles as facilitator to enhance quality of care for patients who are receiving treatment in another country. The insight forwarded by this paper could provide some basis for future studies in this domain, particularly, on the role played by medical tourist’s companion. Doctors and nurses responsiveness, sociability, politeness, civility, capability, access, communication, accessibility of the medical doctor and the hospital staff are some constructs that can be used to measure companion’s satisfaction as well as communication, responsiveness, courtesy, cleanliness, hospital facilities and environment. Hence, companion’s satisfaction needs to be explored to improve understanding of the significant impact they have in relation to hospital service quality in Malaysian private hospitals. This study will contribute to the body of knowledge which drive the sustainability of the tourism industry in Malaysia.
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spelling usm-350282017-06-09T03:57:05Z http://eprints.usm.my/35028/ The importance of patient’s companion towards sustainable medical tourism in Malaysia Mohamad, Wan Normila Omar, Azizah Haron, Mahmod Sabri TH1-9745 Building construction Malaysian government considers medical tourism as one of the leading contributors towards the country’s revenue and economic growth. In sustaining and promoting the industry, it is imperative to provide continuous quality service. To do so, Malaysian private hospitals need to address the key players in this industry as well as their role in assessing the quality of medical care. While much is known generally about patient’s perspectives towards service quality, the perspectives of their families or so called “companion” towards the services is neglected. Limited research is being done to investigate on the importance of medical tourist companion in medical tourism industry. In medical tourism, accompanied companion play important roles as facilitator to enhance quality of care for patients who are receiving treatment in another country. The insight forwarded by this paper could provide some basis for future studies in this domain, particularly, on the role played by medical tourist’s companion. Doctors and nurses responsiveness, sociability, politeness, civility, capability, access, communication, accessibility of the medical doctor and the hospital staff are some constructs that can be used to measure companion’s satisfaction as well as communication, responsiveness, courtesy, cleanliness, hospital facilities and environment. Hence, companion’s satisfaction needs to be explored to improve understanding of the significant impact they have in relation to hospital service quality in Malaysian private hospitals. This study will contribute to the body of knowledge which drive the sustainability of the tourism industry in Malaysia. 2013-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/35028/1/HBP39.pdf Mohamad, Wan Normila and Omar, Azizah and Haron, Mahmod Sabri (2013) The importance of patient’s companion towards sustainable medical tourism in Malaysia. In: International Conference on Tourism Development: Building The Future Of Tourism, 4 - 5 February 2013, Pulau Pinang, Malaysia.
spellingShingle TH1-9745 Building construction
Mohamad, Wan Normila
Omar, Azizah
Haron, Mahmod Sabri
The importance of patient’s companion towards sustainable medical tourism in Malaysia
title The importance of patient’s companion towards sustainable medical tourism in Malaysia
title_full The importance of patient’s companion towards sustainable medical tourism in Malaysia
title_fullStr The importance of patient’s companion towards sustainable medical tourism in Malaysia
title_full_unstemmed The importance of patient’s companion towards sustainable medical tourism in Malaysia
title_short The importance of patient’s companion towards sustainable medical tourism in Malaysia
title_sort importance of patient’s companion towards sustainable medical tourism in malaysia
topic TH1-9745 Building construction
url http://eprints.usm.my/35028/
http://eprints.usm.my/35028/1/HBP39.pdf