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Building Lenggong World Heritage site brand identity: Assessing core values of local community

This paper looks into the preliminary but yet critical step in developing a strong brand for the Lenggong Valley World Heritage site, that is the development of the site’s brand identity. The Lenggong Valley has recently been listed as UNESCO’s world heritage site. At this nascent stage, it is c...

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Bibliographic Details
Main Authors:	Md Noor, Shuhaida, Khor , Yoke Lim, Mohamed, Ramli
Format:	Conference or Workshop Item
Language:	English
Published:	2013
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/34989/ http://eprints.usm.my/34989/1/HBP22.pdf

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