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Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity

This is a conceptual paper on the concept of destination brand identity from the perspective of stakeholders. In planning and strategising for sustainable tourism destination, destination branding is a critical issue that needs to be explored. The nature of a destination domain is one where there...

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Bibliographic Details
Main Authors:	Musa, Norfardilawati, Md Noor, Shuhaida, Mohamad, Wardah
Format:	Conference or Workshop Item
Language:	English
Published:	2013
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/34988/ http://eprints.usm.my/34988/1/HBP21.pdf

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