The impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels
The study aims to investigate the impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels. The study population consisted of Jordanian Five stars Hotels employees. A questionnaire was distributed over a convenience sample amounting 200. 125 questi...
| Main Author: | |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/34986/ http://eprints.usm.my/34986/1/HBP20.pdf |
| _version_ | 1848877497572130816 |
|---|---|
| author | Tareq N. , Hashem |
| author_facet | Tareq N. , Hashem |
| author_sort | Tareq N. , Hashem |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The study aims to investigate the impact of marketing auditing on employee’s
commitment with marketing ethics in Jordanian Five star Hotels. The study
population consisted of Jordanian Five stars Hotels employees. A questionnaire
was distributed over a convenience sample amounting 200. 125 questionnaires
were collected, that is (62.5%) of the total sample. The study results indicated that
marketing auditing has positive impact on employee’s commitment with marketing
ethics in Jordanian Five star Hotels. There are significant differences in marketing
auditing impact on employee’s obligations with marketing ethics in Jordanian Five
star Hotels due to gender, academic qualification and experience. |
| first_indexed | 2025-11-15T17:16:23Z |
| format | Conference or Workshop Item |
| id | usm-34986 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:16:23Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-349862017-06-08T01:38:46Z http://eprints.usm.my/34986/ The impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels Tareq N. , Hashem TH1-9745 Building construction The study aims to investigate the impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels. The study population consisted of Jordanian Five stars Hotels employees. A questionnaire was distributed over a convenience sample amounting 200. 125 questionnaires were collected, that is (62.5%) of the total sample. The study results indicated that marketing auditing has positive impact on employee’s commitment with marketing ethics in Jordanian Five star Hotels. There are significant differences in marketing auditing impact on employee’s obligations with marketing ethics in Jordanian Five star Hotels due to gender, academic qualification and experience. 2013-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/34986/1/HBP20.pdf Tareq N. , Hashem (2013) The impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels. In: International Conference on Tourism Development: Building The Future Of Tourism, 4 - 5 February 2013, Pulau Pinang, Malaysia. |
| spellingShingle | TH1-9745 Building construction Tareq N. , Hashem The impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels |
| title | The impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels |
| title_full | The impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels |
| title_fullStr | The impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels |
| title_full_unstemmed | The impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels |
| title_short | The impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels |
| title_sort | impact of marketing auditing on employee’s commitment with marketing ethics in jordanian five star hotels |
| topic | TH1-9745 Building construction |
| url | http://eprints.usm.my/34986/ http://eprints.usm.my/34986/1/HBP20.pdf |