The effect of landmarks on visitors' attachment towards the historic city of Banda Hilir, Melaka

Landmarks are strongly associated with tourism activities as they are regarded as the main attraction of a city. Due to the increase in new development, the attraction of landmarks is diluted. A similar threat is observed in Banda Hilir, Melaka, whereby new commercial buildings have dominated th...

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Main Authors: Mirsa Hussain, Khairul Amin, U, Norsidah, A, Noor Azizi
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
Online Access:http://eprints.usm.my/34957/
http://eprints.usm.my/34957/1/HBP2.pdf
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author Mirsa Hussain, Khairul Amin
U, Norsidah
A, Noor Azizi
author_facet Mirsa Hussain, Khairul Amin
U, Norsidah
A, Noor Azizi
author_sort Mirsa Hussain, Khairul Amin
building USM Institutional Repository
collection Online Access
description Landmarks are strongly associated with tourism activities as they are regarded as the main attraction of a city. Due to the increase in new development, the attraction of landmarks is diluted. A similar threat is observed in Banda Hilir, Melaka, whereby new commercial buildings have dominated the overall structure of the historic city. As a result, its sense of place is diminishing, which may affect the visitors’ sense of attachment and belonging. This paper discusses the visitors’ attachment to the landmarks in Banda Hilir. Face-to-face interviews are conducted with visitors to understand their sense of attachment to the landmarks identified in the study. The results indicate that the visitors’ attachment differs and is influenced by the physical characteristics of the historical landmarks, the length of engagement and familiarity with the places. They are more attached to landmarks with dominating physical appearance that make them more memorable. The findings indicate the importance of visitors’ attachment in enhancing the attraction of landmarks within tourism attraction sites and as a guide when managing the redevelopment project for a historic town or city.
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institution Universiti Sains Malaysia
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language English
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publishDate 2013
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spelling usm-349572017-06-07T03:36:19Z http://eprints.usm.my/34957/ The effect of landmarks on visitors' attachment towards the historic city of Banda Hilir, Melaka Mirsa Hussain, Khairul Amin U, Norsidah A, Noor Azizi TH1-9745 Building construction Landmarks are strongly associated with tourism activities as they are regarded as the main attraction of a city. Due to the increase in new development, the attraction of landmarks is diluted. A similar threat is observed in Banda Hilir, Melaka, whereby new commercial buildings have dominated the overall structure of the historic city. As a result, its sense of place is diminishing, which may affect the visitors’ sense of attachment and belonging. This paper discusses the visitors’ attachment to the landmarks in Banda Hilir. Face-to-face interviews are conducted with visitors to understand their sense of attachment to the landmarks identified in the study. The results indicate that the visitors’ attachment differs and is influenced by the physical characteristics of the historical landmarks, the length of engagement and familiarity with the places. They are more attached to landmarks with dominating physical appearance that make them more memorable. The findings indicate the importance of visitors’ attachment in enhancing the attraction of landmarks within tourism attraction sites and as a guide when managing the redevelopment project for a historic town or city. 2013-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/34957/1/HBP2.pdf Mirsa Hussain, Khairul Amin and U, Norsidah and A, Noor Azizi (2013) The effect of landmarks on visitors' attachment towards the historic city of Banda Hilir, Melaka. In: International Conference on Tourism Development: Building The Future Of Tourism, 4 - 5 February 2013, Pulau Pinang, Malaysia.
spellingShingle TH1-9745 Building construction
Mirsa Hussain, Khairul Amin
U, Norsidah
A, Noor Azizi
The effect of landmarks on visitors' attachment towards the historic city of Banda Hilir, Melaka
title The effect of landmarks on visitors' attachment towards the historic city of Banda Hilir, Melaka
title_full The effect of landmarks on visitors' attachment towards the historic city of Banda Hilir, Melaka
title_fullStr The effect of landmarks on visitors' attachment towards the historic city of Banda Hilir, Melaka
title_full_unstemmed The effect of landmarks on visitors' attachment towards the historic city of Banda Hilir, Melaka
title_short The effect of landmarks on visitors' attachment towards the historic city of Banda Hilir, Melaka
title_sort effect of landmarks on visitors' attachment towards the historic city of banda hilir, melaka
topic TH1-9745 Building construction
url http://eprints.usm.my/34957/
http://eprints.usm.my/34957/1/HBP2.pdf