Critical analysis on destination image literature: roles and purposes

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Critical analysis on destination image literature: roles and purposes

A tourism destination is reviewed as an amalgamation of places that generating not just experiences, but provide a memorable destination experience to the tourists. The challenge for today’s tourism marketers is that tourists have to be enticed since the tourism destination is an intensely compet...

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Bibliographic Details
Main Authors:	Abdul Rashid, Rosmalina, Ismail, Hairul Nizam
Format:	Conference or Workshop Item
Language:	English
Published:	2008
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/34921/ http://eprints.usm.my/34921/1/HBP35.pdf

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