Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths

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Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths

This study draws upon the Uses and Gratifications (U&G) theory and past studies on Facebook to deduce factors (i.e: personality characteristics and gratifications sought) that contribute to Facebook addiction amongst university students. Results of factor analysis...

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Bibliographic Details
Main Authors:	Omar, Bahiyah, Subramanian, K.
Format:	Article
Language:	English
Published:	Global Science and Technology Forum 2013
Subjects:	HM Sociology
Online Access:	http://eprints.usm.my/34868/ http://eprints.usm.my/34868/1/FBaddiction_GSTF_2013.pdf

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