The lifestyle segmentation of house buyers’ in Malaysian
new residential market

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The lifestyle segmentation of house buyers’ in Malaysian new residential market

The property development industry is in need of a comprehensive market intelligence to be able to predict and satisfy the needs of house buyers. Many developers based their marketing decisions on hunches and guesses, rather than on intelligence drawn from marketing research. Property developers c...

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Bibliographic Details
Main Authors:	Fanny Foo , Suan Suan, Mohd Shafiei, Mohd Wira, Said, Ilias
Format:	Conference or Workshop Item
Language:	English
Published:	2008
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/34484/ http://eprints.usm.my/34484/1/HBP1.pdf

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