Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher
Education?

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Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?

Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002).

Bibliographic Details
Main Author:	Chu Abdullah, Siti Aishah
Format:	Article
Language:	English
Published:	National Higher Education Research Institute, Universiti Sains Malaysia 2016
Subjects:	LB2300 Higher Education
Online Access:	http://eprints.usm.my/34169/ http://eprints.usm.my/34169/1/003.pdf

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