Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?
Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002).
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| Format: | Article |
| Language: | English |
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National Higher Education Research Institute, Universiti Sains Malaysia
2016
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| Online Access: | http://eprints.usm.my/34169/ http://eprints.usm.my/34169/1/003.pdf |
| _version_ | 1848877270177939456 |
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| author | Chu Abdullah, Siti Aishah |
| author_facet | Chu Abdullah, Siti Aishah |
| author_sort | Chu Abdullah, Siti Aishah |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002). |
| first_indexed | 2025-11-15T17:12:46Z |
| format | Article |
| id | usm-34169 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:12:46Z |
| publishDate | 2016 |
| publisher | National Higher Education Research Institute, Universiti Sains Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-341692017-05-17T08:45:10Z http://eprints.usm.my/34169/ Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education? Chu Abdullah, Siti Aishah LB2300 Higher Education Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002). National Higher Education Research Institute, Universiti Sains Malaysia 2016 Article PeerReviewed application/pdf en http://eprints.usm.my/34169/1/003.pdf Chu Abdullah, Siti Aishah (2016) Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education? Bulletin of Higher Education Research. pp. 6-9. ISSN 1675-6428 |
| spellingShingle | LB2300 Higher Education Chu Abdullah, Siti Aishah Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education? |
| title | Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher
Education? |
| title_full | Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher
Education? |
| title_fullStr | Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher
Education? |
| title_full_unstemmed | Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher
Education? |
| title_short | Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher
Education? |
| title_sort | integrated marketing communication:where does it stand in the malaysian institutions of higher
education? |
| topic | LB2300 Higher Education |
| url | http://eprints.usm.my/34169/ http://eprints.usm.my/34169/1/003.pdf |