UM in the news : marketing and promotion on social media platforms

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UM in the news : marketing and promotion on social media platforms

Today’s technology has made it possible for news to be disseminated in the quickest manner. Users, especially from the higher learning institutions, need to stay connected with news in order to complete some of their learning processes. The aim of this paper is to analyse the strategies used in mark...

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Bibliographic Details
Main Authors:	N.A. , Hazidah, N.N. , Edzan, Y. , Mahbob, I. , Hasmawati
Format:	Article
Language:	English
Published:	Persatuan Pustakawan Malaysia 2012
Subjects:	Z Bibliography. Library Science. Information Resources
Online Access:	http://eprints.usm.my/34103/ http://eprints.usm.my/34103/1/9__Hazidah_12.pdf

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