National Library of Indonesia branding strategies through ancient manuscript and rare books collection

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National Library of Indonesia branding strategies through ancient manuscript and rare books collection

The evolution of marketing strategies are changed all of theories and methods in marketing, including in libraries in marketing their products and institution. One marketing strategy that evolves today is Branding, Branding is a collection of theory and practice which aims to measure, build and mana...

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Bibliographic Details
Main Author:	Ali, Irhamni
Format:	Conference or Workshop Item
Language:	English
Published:	2012
Subjects:	Z Bibliography. Library Science. Information Resources
Online Access:	http://eprints.usm.my/33031/ http://eprints.usm.my/33031/1/National_library_of_republic_Indonesia__MUHA.pdf

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