National Library of Indonesia branding strategies through ancient manuscript and rare books collection
The evolution of marketing strategies are changed all of theories and methods in marketing, including in libraries in marketing their products and institution. One marketing strategy that evolves today is Branding, Branding is a collection of theory and practice which aims to measure, build and mana...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2012
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| Online Access: | http://eprints.usm.my/33031/ http://eprints.usm.my/33031/1/National_library_of_republic_Indonesia__MUHA.pdf |
| _version_ | 1848876965866504192 |
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| author | Ali, Irhamni |
| author_facet | Ali, Irhamni |
| author_sort | Ali, Irhamni |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The evolution of marketing strategies are changed all of theories and methods in marketing, including in libraries in marketing their products and institution. One marketing strategy that evolves today is Branding, Branding is a collection of theory and practice which aims to measure, build and manage the reputation of an institution. National Library of Republic Indonesia has a collection of 10,612 manuscripts and more than 80,000 copies of rare books, those are a great strength for the National Library Republic of Indonesia to make them as their Brand Ambassador in marketing the institution.
The result of this effort is UNESCO declared Three ancient manuscript of National Library Of Republic Indonesia entitled Negara Kertagama as Memory Of The Word in 2008 and La Galigo also Babad Dipanagara as Memory Of The Word in 2011. |
| first_indexed | 2025-11-15T17:07:56Z |
| format | Conference or Workshop Item |
| id | usm-33031 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:07:56Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-330312017-05-12T01:11:32Z http://eprints.usm.my/33031/ National Library of Indonesia branding strategies through ancient manuscript and rare books collection Ali, Irhamni Z Bibliography. Library Science. Information Resources The evolution of marketing strategies are changed all of theories and methods in marketing, including in libraries in marketing their products and institution. One marketing strategy that evolves today is Branding, Branding is a collection of theory and practice which aims to measure, build and manage the reputation of an institution. National Library of Republic Indonesia has a collection of 10,612 manuscripts and more than 80,000 copies of rare books, those are a great strength for the National Library Republic of Indonesia to make them as their Brand Ambassador in marketing the institution. The result of this effort is UNESCO declared Three ancient manuscript of National Library Of Republic Indonesia entitled Negara Kertagama as Memory Of The Word in 2008 and La Galigo also Babad Dipanagara as Memory Of The Word in 2011. 2012 Conference or Workshop Item PeerReviewed application/pdf en cc_by_nc_sa http://eprints.usm.my/33031/1/National_library_of_republic_Indonesia__MUHA.pdf Ali, Irhamni (2012) National Library of Indonesia branding strategies through ancient manuscript and rare books collection. In: International Conference On Libraries (ICOL) 2012: Transformation To Humanize Libraries, 2-4 July 2012, Renaissance Hotel, Kota Bharu, Kelantan. https://sites.google.com/site/usmicol2012/ |
| spellingShingle | Z Bibliography. Library Science. Information Resources Ali, Irhamni National Library of Indonesia branding strategies through ancient manuscript and rare books collection |
| title | National Library of Indonesia branding strategies through ancient manuscript and rare books collection |
| title_full | National Library of Indonesia branding strategies through ancient manuscript and rare books collection |
| title_fullStr | National Library of Indonesia branding strategies through ancient manuscript and rare books collection |
| title_full_unstemmed | National Library of Indonesia branding strategies through ancient manuscript and rare books collection |
| title_short | National Library of Indonesia branding strategies through ancient manuscript and rare books collection |
| title_sort | national library of indonesia branding strategies through ancient manuscript and rare books collection |
| topic | Z Bibliography. Library Science. Information Resources |
| url | http://eprints.usm.my/33031/ http://eprints.usm.my/33031/ http://eprints.usm.my/33031/1/National_library_of_republic_Indonesia__MUHA.pdf |