Trends Of Facebook Use Among University Students In Pakistan
Facebook has been adapted as a platform for connecting with friends, sharing information, a favorite past time, and a way of new entertainment by much of the youth in Pakistan. Over 12 million people in Pakistan, half of whom fall between the ages of 18 to 30, use Facebook. This study aims to inv...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/32125/ http://eprints.usm.my/32125/1/Zubair_Mahmood_%2C_Jamilah_Hj_Ahmad.pdf |
| _version_ | 1848876738026668032 |
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| author | Mahmood, Zubair Ahmad, Jamilah |
| author_facet | Mahmood, Zubair Ahmad, Jamilah |
| author_sort | Mahmood, Zubair |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Facebook has been adapted as a platform for connecting with friends, sharing
information, a favorite past time, and a way of new entertainment by much of the youth
in Pakistan. Over 12 million people in Pakistan, half of whom fall between the ages of 18
to 30, use Facebook. This study aims to investigate the Trends of Facebook uses among
students in universities of Pakistan. A qualitative study conducted for this purpose and
three focus group discussions have been conducted involving postgraduate students from
three different universities in Pakistan, who are using Facebook more than 2 hours daily.
Findings from thematic analysis shows that most of the students are of the view that they
are using Facebook for social interactions, information sharing/seeking, entertainment,
pass time and to stay in touch with old friends and searching for new friends. Moreover
result shows that students are using Facebook for relaxation after their hectic life routine
and in boring classes. |
| first_indexed | 2025-11-15T17:04:19Z |
| format | Conference or Workshop Item |
| id | usm-32125 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:04:19Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-321252020-06-15T01:56:14Z http://eprints.usm.my/32125/ Trends Of Facebook Use Among University Students In Pakistan Mahmood, Zubair Ahmad, Jamilah P87-96 Communication. Mass media Facebook has been adapted as a platform for connecting with friends, sharing information, a favorite past time, and a way of new entertainment by much of the youth in Pakistan. Over 12 million people in Pakistan, half of whom fall between the ages of 18 to 30, use Facebook. This study aims to investigate the Trends of Facebook uses among students in universities of Pakistan. A qualitative study conducted for this purpose and three focus group discussions have been conducted involving postgraduate students from three different universities in Pakistan, who are using Facebook more than 2 hours daily. Findings from thematic analysis shows that most of the students are of the view that they are using Facebook for social interactions, information sharing/seeking, entertainment, pass time and to stay in touch with old friends and searching for new friends. Moreover result shows that students are using Facebook for relaxation after their hectic life routine and in boring classes. 2015-12-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/32125/1/Zubair_Mahmood_%2C_Jamilah_Hj_Ahmad.pdf Mahmood, Zubair and Ahmad, Jamilah (2015) Trends Of Facebook Use Among University Students In Pakistan. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 November - 2 December 2015, Vistana Hotel, Penang. http://www.icmcc2015.usm.my/ |
| spellingShingle | P87-96 Communication. Mass media Mahmood, Zubair Ahmad, Jamilah Trends Of Facebook Use Among University Students In Pakistan |
| title | Trends Of Facebook Use Among University Students
In Pakistan |
| title_full | Trends Of Facebook Use Among University Students
In Pakistan |
| title_fullStr | Trends Of Facebook Use Among University Students
In Pakistan |
| title_full_unstemmed | Trends Of Facebook Use Among University Students
In Pakistan |
| title_short | Trends Of Facebook Use Among University Students
In Pakistan |
| title_sort | trends of facebook use among university students
in pakistan |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/32125/ http://eprints.usm.my/32125/ http://eprints.usm.my/32125/1/Zubair_Mahmood_%2C_Jamilah_Hj_Ahmad.pdf |