Social Media Research Trends In Malaysia: An Analysis Of Three Major Communication Journals In Malaysia
The emergence of social media such as blogs and microblogs; social networking sites; virtual game world; collaborative projects; content communities and virtual social world have garnered millions of users in Malaysia. With the development of social media, the academic and media environment have...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/32056/ http://eprints.usm.my/32056/1/Nur_Atikah%2C_Md_Salleh.pdf |
| Summary: | The emergence of social media such as blogs and microblogs; social networking sites;
virtual game world; collaborative projects; content communities and virtual social world
have garnered millions of users in Malaysia. With the development of social media, the
academic and media environment have shown tremendous changes in mass
communication research, leading to increasing numbers of research on social media.
Hence, this quantitative study aspires to discuss various issues related to social media by
tracing the research trends in Malaysia. Data were gathered through content analysis by
reviewing social media research articles in three major communication academic
journals in Malaysia such as Malaysian Journal of Media Studies (Jurnal Pengajian
Media Malaysia), Malaysian Journal of Communication (Jurnal Komunikasi) and
Global Media Journal-Malaysian Edition during a ten-year period. Findings on research
topics, research methodology and theoretical frameworks were identified. Comparisons
of data between the early emergence of social media (2004-2008) and current era of
social media (2009-2014) were also made. The results of the study provided insights for
researchers and practitioners into the patterns and issues associated with social media in
the country |
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