Integrated Marketing Communication Practices In
Malaysia Glcs And It Relationships With Local
Cultures

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Integrated Marketing Communication Practices In Malaysia Glcs And It Relationships With Local Cultures

The continuous changes occurring in the field of marketing communications led to an increasing relevance of researches on integrated marketing communication (IMC). Due to the fast pace of technological innovations, IMC is going to be a very dynamic discipline. In this study, the four stages of IM...

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Bibliographic Details
Main Authors:	Mohamad Yasin, Nazri, Md Yusoff, Mohamad
Format:	Conference or Workshop Item
Language:	English
Published:	2015
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/32051/ http://eprints.usm.my/32051/1/Nazri%2C_Mohd_Md_Yusoff.pdf

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