Implementation Of Marketing Communication Mix For Brand Building (A Descriptive Study At All Sedayu Hotel Gading, Jakarta)

Implementation Of Marketing Communication Mix For Brand Building (A Descriptive Study At All Sedayu Hotel Gading, Jakarta)

Nowadays, the competition at business sector in Indonesia has pushed companies more creative in using the best strategy in running its operation. There are numerous ways which can be run to promote a company. Among that ways, marketing communication mix is one of the tools used by company to reac...

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Bibliographic Details
Main Author: RM Girsang, Lasmery
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
P87-96 Communication. Mass media
Online Access:http://eprints.usm.my/32021/
http://eprints.usm.my/32021/1/Lasmery_RM_Girsang.pdf

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