Storyteller As The Cultural Intermediary In Persuasive Narratives
In today’s multi-ethnic cities, where media consumption habits are constantly evolving and the range of communication platforms expanding, it has become even more challenging for communication programmes to achieve their desired outcomes. One of the issues appears to be perceptions of appropriate...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/32018/ http://eprints.usm.my/32018/1/Khairiah%2C_Deepti.pdf |
| _version_ | 1848876709232771072 |
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| author | A. Rahman, Khairiah Deepti Bhargava, Deepti Bhargava |
| author_facet | A. Rahman, Khairiah Deepti Bhargava, Deepti Bhargava |
| author_sort | A. Rahman, Khairiah |
| building | USM Institutional Repository |
| collection | Online Access |
| description | In today’s multi-ethnic cities, where media consumption habits are constantly evolving and
the range of communication platforms expanding, it has become even more challenging for
communication programmes to achieve their desired outcomes. One of the issues appears to
be perceptions of appropriate ethnic representations, irrespective of the medium.
Storytelling is an integral part of public relations and narrative persuasion is often used in
communication campaigns. Narratives can sometimes validate existing stereotypes about an
ethnicity, some of which might not be positive. This reinforcement of negative perceptions
about their culture might result in the audiences’ dissociation with the narrative, resulting in
poor perceptions of the communication in traditional media and criticism on new media. |
| first_indexed | 2025-11-15T17:03:51Z |
| format | Conference or Workshop Item |
| id | usm-32018 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:03:51Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-320182017-02-10T08:48:44Z http://eprints.usm.my/32018/ Storyteller As The Cultural Intermediary In Persuasive Narratives A. Rahman, Khairiah Deepti Bhargava, Deepti Bhargava P87-96 Communication. Mass media In today’s multi-ethnic cities, where media consumption habits are constantly evolving and the range of communication platforms expanding, it has become even more challenging for communication programmes to achieve their desired outcomes. One of the issues appears to be perceptions of appropriate ethnic representations, irrespective of the medium. Storytelling is an integral part of public relations and narrative persuasion is often used in communication campaigns. Narratives can sometimes validate existing stereotypes about an ethnicity, some of which might not be positive. This reinforcement of negative perceptions about their culture might result in the audiences’ dissociation with the narrative, resulting in poor perceptions of the communication in traditional media and criticism on new media. 2015-12-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/32018/1/Khairiah%2C_Deepti.pdf A. Rahman, Khairiah and Deepti Bhargava, Deepti Bhargava (2015) Storyteller As The Cultural Intermediary In Persuasive Narratives. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang. http://www.icmcc2015.usm.my/ |
| spellingShingle | P87-96 Communication. Mass media A. Rahman, Khairiah Deepti Bhargava, Deepti Bhargava Storyteller As The Cultural Intermediary In Persuasive Narratives |
| title | Storyteller As The Cultural Intermediary
In Persuasive Narratives |
| title_full | Storyteller As The Cultural Intermediary
In Persuasive Narratives |
| title_fullStr | Storyteller As The Cultural Intermediary
In Persuasive Narratives |
| title_full_unstemmed | Storyteller As The Cultural Intermediary
In Persuasive Narratives |
| title_short | Storyteller As The Cultural Intermediary
In Persuasive Narratives |
| title_sort | storyteller as the cultural intermediary
in persuasive narratives |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/32018/ http://eprints.usm.my/32018/ http://eprints.usm.my/32018/1/Khairiah%2C_Deepti.pdf |