Employees’ Viewpoint On Corporate Social Responsibility (Csr) Practices: A Preliminary Study On Universiti Putra Malaysia

In the past few decades, research in Corporate Social Responsibility (CSR) has emerged tremendously in the corporate and academic world. Organisations today realise the significance of being ethical in their business in order to attract external stakeholders and retain employees. However, majorit...

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Main Authors: Chan , Tak Jie, Mohd Hasan, Nurul Ain, Waheed, Moniza
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.usm.my/31918/
http://eprints.usm.my/31918/1/Chan_Tak_Jie%2C_Nurul_Ain%2C_Moniza.pdf
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author Chan , Tak Jie
Mohd Hasan, Nurul Ain
Waheed, Moniza
author_facet Chan , Tak Jie
Mohd Hasan, Nurul Ain
Waheed, Moniza
author_sort Chan , Tak Jie
building USM Institutional Repository
collection Online Access
description In the past few decades, research in Corporate Social Responsibility (CSR) has emerged tremendously in the corporate and academic world. Organisations today realise the significance of being ethical in their business in order to attract external stakeholders and retain employees. However, majority of the previous studies on CSR mainly focuses on the external stakeholders such as customers, media, investors, and government while the influence of CSR practices from an employee’s perspective (as an internal stakeholder) remains largely undiscovered. The current study investigates university as an entity of organisation to explore their CSR practices. The key focus of this study is on one of the research universities in Malaysia, namely Universiti Putra Malaysia (UPM).
first_indexed 2025-11-15T17:03:28Z
format Conference or Workshop Item
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institution Universiti Sains Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T17:03:28Z
publishDate 2015
recordtype eprints
repository_type Digital Repository
spelling usm-319182017-02-06T03:00:44Z http://eprints.usm.my/31918/ Employees’ Viewpoint On Corporate Social Responsibility (Csr) Practices: A Preliminary Study On Universiti Putra Malaysia Chan , Tak Jie Mohd Hasan, Nurul Ain Waheed, Moniza P87-96 Communication. Mass media In the past few decades, research in Corporate Social Responsibility (CSR) has emerged tremendously in the corporate and academic world. Organisations today realise the significance of being ethical in their business in order to attract external stakeholders and retain employees. However, majority of the previous studies on CSR mainly focuses on the external stakeholders such as customers, media, investors, and government while the influence of CSR practices from an employee’s perspective (as an internal stakeholder) remains largely undiscovered. The current study investigates university as an entity of organisation to explore their CSR practices. The key focus of this study is on one of the research universities in Malaysia, namely Universiti Putra Malaysia (UPM). 2015-12-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/31918/1/Chan_Tak_Jie%2C_Nurul_Ain%2C_Moniza.pdf Chan , Tak Jie and Mohd Hasan, Nurul Ain and Waheed, Moniza (2015) Employees’ Viewpoint On Corporate Social Responsibility (Csr) Practices: A Preliminary Study On Universiti Putra Malaysia. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang. http://www.icmcc2015.usm.my/
spellingShingle P87-96 Communication. Mass media
Chan , Tak Jie
Mohd Hasan, Nurul Ain
Waheed, Moniza
Employees’ Viewpoint On Corporate Social Responsibility (Csr) Practices: A Preliminary Study On Universiti Putra Malaysia
title Employees’ Viewpoint On Corporate Social Responsibility (Csr) Practices: A Preliminary Study On Universiti Putra Malaysia
title_full Employees’ Viewpoint On Corporate Social Responsibility (Csr) Practices: A Preliminary Study On Universiti Putra Malaysia
title_fullStr Employees’ Viewpoint On Corporate Social Responsibility (Csr) Practices: A Preliminary Study On Universiti Putra Malaysia
title_full_unstemmed Employees’ Viewpoint On Corporate Social Responsibility (Csr) Practices: A Preliminary Study On Universiti Putra Malaysia
title_short Employees’ Viewpoint On Corporate Social Responsibility (Csr) Practices: A Preliminary Study On Universiti Putra Malaysia
title_sort employees’ viewpoint on corporate social responsibility (csr) practices: a preliminary study on universiti putra malaysia
topic P87-96 Communication. Mass media
url http://eprints.usm.my/31918/
http://eprints.usm.my/31918/
http://eprints.usm.my/31918/1/Chan_Tak_Jie%2C_Nurul_Ain%2C_Moniza.pdf